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The Impact of Analytics on Musicians’ Careers-How managers and DIY artists can utilize analytics to enhance the artist-fan relationship and focus marketing, promotional, and touring efforts more effectively.

The Impact of Analytics on Musicians’ Careers-How managers and DIY artists can utilize analytics to enhance the artist-fan relationship and focus marketing, promotional, and touring efforts more effectively.

Introduction Over the past ten years the music industry has changed drastically. Major labels have lost substantial power in building, promoting, and sustaining artists’ careers. With the advent and popularity of social networking sites, blogs, internet radio stations, and podcasts, artists are now positioned in a way that their success relies solely on them. The … Continue reading

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