Music Marketing- Types of Appeals Used, Ethical Implications, & Branding
Music Marketing- Types of Appeals Used, Ethical Implications, & Branding
Tag: The Music Industry
An Overview of The Recorded Music Industry- Market Structure, Major Players & Technological Changes
The Recorded Music Industry 1.) Description of the Industry The recorded music industry creates, manufactures, and distributes music. The products that this industry primarily creates and distributes are CDs, digital music (MP3s), and Vinyl LPs. Throughout the past 10 years, Read More …
The DMCA (Digital Millenium Copyright Act)- An Overview and Case Study
The Role of the DMCA The DMCA’s role is to protect copyright and intellectual property holders and ensure that they get paid for their works. It sets forth rules and consequences for those who circumvent DRM and illegally obtain copyrighted Read More …
Price Discrimination & Vertical Integration in the Entertainment Industry
Price Discrimination In The Music Industry A clear example of price discrimination in the entertainment industry is iTunes’ tiered pricing. Since the launch of iTunes in 2003 all downloads were priced at 99 cents. The tracks purchased were all DRM Read More …
Changes In Consumers’ Entertainment Expenditures
Income Spent on Entertainment Americans spend roughly 5% of their income on entertainment. Americans spend approximately $160/month on entertainment, spending mostly on TV and internet access subscriptions. According to the MPAA, the amount of hours individuals spend on media consumption Read More …
A Review of Jay-Z’s “Unplugged” Album
Album Title: “Unplugged” Album Artist: Jay-Z Label: Roc-a-Fella Release Date: 12/18/01 A running debate amongst music aficionados is whether studio albums are better than live albums. In 1976, when Peter Frampton released “Frampton Comes Alive,” (the first commercially successful live Read More …
The Purpose of Music Criticism In Society
The Purpose of Music Criticism in Society Music critics have existed, professionally and recreationally, for hundreds of years . Since music criticism, as a profession, has existed, the public has been informed about happenings in the music world. The purpose Read More …
Evaluate Your Brand- Take This Quiz
Personal Branding Quiz
Advergaming- Do You Know What It Is??? Well… You SHOULD.
Advergaming A Brief Overview Advergaming is the practice of using games, particularly computer games, to advertise or promote a product, organization or viewpoint. (Wikepedia) Advergames are a combination of advertising and video games. Unlike traditional video games, Advergames involve simple Read More …