The Impact of Analytics on Musicians’ Careers-How managers and DIY artists can utilize analytics to enhance the artist-fan relationship and focus marketing, promotional, and touring efforts more effectively.

Introduction Over the past ten years the music industry has changed drastically. Major labels have lost substantial power in building, promoting, and sustaining artists’ careers. With the advent and popularity of social networking sites, blogs, internet radio stations, and podcasts, Read More …

Personal Branding Worksheet–Complete this if you are interested in being successful.

Remember… people buy your image first and then buy what you’re selling. Completing this worksheet will enable you to identify how you want people to perceive you professionally. If you don’t have answers to the questions or don’t like your Read More …

Image Building Tips

As adapted from Jeffrey Gitomer’s book (titled The Little Red Book of Selling: 12.5 Principles of Sales Greatness) the following steps will enable you to build your personal brand image up. These steps, however are not a guarantee or a Read More …

An Article About The Idea-Expression Dichotomy

Copyright law only protects the expression of ideas—not—the ideas themselves.  The 1st amendment of the U.S. Constitution provides all Americans with the right to free speech (with some exceptions). When creative individuals feel the need to express themselves by utilizing Read More …

Information Wants To Be Free- Based on Andrew Zolli’s Newsweek Article “The Future Won’t Be Free”

Andrew Zolli starts the article out by talking about how information wants to be free and that companies that released their content for free (in the early days of the internet) pretty much cannibalized their own sales and trained people Read More …

Comparing The Music Industry With The Automotive & Business Intelligence Industries

The recorded music industry is currently in the decline phase of its life cycle. Sales in 2008 were approximately $9 million, down 7.7% from the previous year. Sales of recorded music are expected to decrease by 5% in 2009. In Read More …

The Shift From The Industrial Information Economy to The Networked Information Economy

Information Economics In an industrial information economy select groups of people control the distribution of information. All information in an industrial information economy is distributed through media outlets and costs companies and individuals exorbitant amounts of money (to obtain coverage). Read More …

An Overview of The Recorded Music Industry- Market Structure, Major Players & Technological Changes

The Recorded Music Industry 1.) Description of the Industry The recorded music industry creates, manufactures, and distributes music. The products that this industry primarily creates and distributes are CDs, digital music (MP3s), and Vinyl LPs. Throughout the past 10 years, Read More …